Your Outfit and You

They say the outfit makes the man.

Is it true?

In a study that was conducted by John M. Townsend and Gary D. Levy (1990)-

Men and women were asked to rate the attractiveness of two opposite-sex targets that wore one of three different outfits that varies in social status:
Low, medium, and high.

They were also asked to provide the likelihood of agreeing to engage in one of six types of relationships (as listed in Tables 1-3 in the article):

(1) Coffee & conversation;
(2) Date;
(3) Sex only;
(4) Serious involvement, marriage potential;
(5) Sexual and serious, marriage potential; and
(6) Marriage.

The purpose was to explore whether the status of the attire would affect the responses of the two sexes.


Here are the key findings:

Attire status had an effect on women’s attractiveness ratings but not on men’s!

The likelihood of women engaging in any of the six types of relationships was highly correlated with the status in which the men’s attire gives off.

As for the men? They were also influenced by the attire however, the effect was weaker than women’s.

What does this study tell us?

To women, a man’s attractiveness level (in terms of his outward appearance) ARE affected by the “Status” of his clothes. Furthermore, the status of a man’s clothes is a much stronger determinant of a woman’s likelihood of engaging in any one of six types of relationships (than it is for men).

Conclusion: The clothes do indeed make the man!

Let’s look at this scenario below-

Marty is going to hit on Jennifer for the first time, he approaches her in:
1. McDonald’s uniform
2. Expensive Three Piece Suit


Jennifer’s impression and respond towards Marty is likely going to be very different!

Naturally, Body Language and other social skills + factors (Like this one) are going to play a role here but we’re now talking about appearances and it’s effect so let’s not stray off topic 😉

Though it sounds like I’m making women seem really superficial, this finding however, does not imply that women are truly like this!

Rather, these results demonstrate that men and women beautify themselves on the mating market in ways that are desired by the opposite sex. What does that mean?

In terms of mating, men would tend to dress smartly to impress while women, perhaps dress a little more revealing, not necessarily with more exposure of skin but perhaps clothing that enhances and pulls attention towards their figure.

Ultimately, if you noticed, these are the things we men and women do to catch the interest of the opposite sex for the purpose of mating! Why? Because we wanna continue the survival of our genes and species.

Ain’t life a fascinating thing? 😉

What do you think?

Do you feel yourself being influenced by the outfits of potential mates?
Or it does not matter to you? Perhaps it does but not so much?

Feel free to share your thoughts and discuss them in the comments section!

Talk to you again soon 🙂

Your pal,

[Today’s featured images are by: Andrea Cirillo, mattspinner, Peter Morgan.]

13 thoughts on “Your Outfit and You

  1. hey ben 🙂
    when every I see you I HAVE A SMILE ON MY FACE
    your post has talked about a really important topic really yeah the outer appearance is important because that is the first thing you see , and yea this is how life should be when mating stopped life would end 🙂

    Liked by 1 person

    1. Aww I’m glad it does XD

      True that appearance is important but we must never forget that looks can be deceiving!

      I remember meeting someone who seem capable but ended up disappointing everyone lol!

      We always gotta work on both inside and out eh? 😛

      Thanks for sharing of this article on your blog too btw! Just saw it XD

      I do apologize for not being able to be more active but will look into changing that soon 😀

      Btw- Are you currently working on any specific new goal / project for your blog??

      Your pal,

      Liked by 1 person

      1. haha quite true , its like beauty with brains you need :p
        yep working on both sides is important
        your my friend the very first which I made during blogging so your quite special its my pleasure sharing it 🙂
        I know your busy no worries take your time
        hmm well I had been busy with house work a lot you know its too much work in shifting and blogging need a calm mind lol but yea I will think about it by the way why you asked curious ;0

        Liked by 1 person

      2. Aww thank you :3

        I’m just glad that you are still enjoying and doing it XD

        Indeed but your shifting went well yes? Blog when you’re available. It shouldn’t be a stressful thing lol!

        I was just curious. Besides, if you haven’t gotten anything plan, it might make you start thinking 😛

        Your pal,

        Liked by 1 person

  2. For sure. The same with people asking for help. They’ve done experiments with a man dressed as a businessman, vs. a homeless man in rags. People were more inclined to help the man in a suit and would just pass by the homeless guy.

    Liked by 1 person

    1. Aye, I have read of that! It’s amazing how perception can affect one’s reaction eh?

      You might know this but for the benefit of those who don’t-

      We judge based on surface value because of something called “Heuristic” or mental shortcuts.

      We want to do things fast and in this case, we want to decide whether specific people are worthy of our time. After all, time is precious!

      That’s when we start judging people by their cover via association. What do I mean?

      If you had bad experience with a man in suit but a beautiful one with a homeless guy in rags before?

      Chances are, you’d likely feel more inclined to help a homeless guy instead of the suit dude in future because you’d immediately recall that you were once, perhaps backstabbed by a man in suit while your past experience with a homeless guy, he shared his food with you.

      Yes, in a way, we are kinda stereotyping them here. Uh-oh.

      Is it bad though? Honestly, social media made it sound bad but stereotyping isn’t bad! It’s actually a function which we learned to protect ourselves!

      Simply put, when you touch a hot kettle, it scalds your hand. You associate hot kettles to pain. You avoid hot kettles.

      Same concept lol!

      Amazing how the human mind works huh? XD

      Your pal,


      1. Thanks for taking the time and replying. Yes, I knew about that, because I find it fascinating to learn what makes people act the way they do. Like you said – stereotypes will always be with us. And it’s not that bad of a thing. Sure, we should not close ourselves off to potential, but throwing caution to the wind just not to be “superficial”or “prejudice” is not the way to go, either.

        Liked by 1 person

      2. Indeed, it’s not easy to find ppl who are able to see, think and accept things objectively. You sound like someone who does!

        Do you perhaps study psychology too? Or perhaps read a lot on the topic? 🙂

        Your pal,

        Liked by 1 person

      3. Nice and that’s good!

        There’s A LOT of info out there on the human brain and behavior which, I think is just fascinating. Education is truly a never ending journey!

        Thanks for stopping by and sharing your insights with us. Our fellow readers will benefit from it for sure 😀

        Your pal,

        Liked by 1 person

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